“Click clack. Click clack.” It was the unmistakable rhythm of status, power, and productivity in the 2000s. You heard it in glass-walled offices and airport lounges. BlackBerry wasn’t just a phone, it was a power symbol. The red notification light meant you were needed. You were important. Executives
Read More
For more than four decades, Gap wasn’t just a retail store — it was a cultural icon. Launched in 1969, the brand offered clean, classic American fashion — denim, khakis, t-shirts — worn by teenagers, parents, celebrities, and even presidents. Gap’s branding was simple, dependable, and
Read More
When Elon Musk bought Twitter in October 2022, everyone expected change. But few expected one of the most iconic brands in the world to vanish overnight. Twitter’s transformation into X wasn’t just a rebrand – it was a complete identity overhaul. In just one day, the
Read More
Jaguar’s Brand Rebirth: From Heritage Icon to Ultra-Luxury EV Leader In late 2024, Jaguar pulled off one of the boldest transformations in automotive history. The company wiped its slate clean, ditching its famous leaping jaguar logo, its British-inspired design heritage, and its gasoline lineup, and relaunched
Read More
In early 2009, Tropicana, one of the most recognized juice brands in the U.S., made a bold move. They redesigned the packaging of their best-selling product, Tropicana Pure Premium orange juice. The goal was to give the brand a fresh and modern look. But the change
Read More
The full story of Coca-Cola’s biggest mistake and what it taught the world about branding How It All Started Back in April 1985, Coca-Cola did something that shocked the world. For the first time in nearly 100 years, the company changed the formula of its famous
Read More